Direction | Pillars

In 2020, The Chamber’s Board of Directors approved a strategic direction consisting of four NEW Pillars providing more value to the Chamber and its members. To learn more about the Chamber’s Strategic Direction, Pillars, and how your business or organization may engage with the Chamber into the future, contact President Kara Beer.

Center of Excellence

Be the number one resource for best-practice and innovative resources and information for the community.

Community Advocacy

Provide the information, connections and services that will help Chamber members deal with the greatest challenges within our community so they can best promote, serve and improve our region.


Help Chamber members craft their narratives, and serve as a platform and megaphone for Chamber member success stories.

Organizational Excellence

Ensure the Battle Creek Area Chamber of Commerce is the best organization it can be for staff and members.